{"id":243049,"date":"2025-05-16T14:34:56","date_gmt":"2025-05-16T06:34:56","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&#038;p=243049"},"modified":"2025-12-11T19:03:21","modified_gmt":"2025-12-11T11:03:21","slug":"watch-scaling-a-superapp-grabs-formula-for-growth-and-innovation","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/watch-scaling-a-superapp-grabs-formula-for-growth-and-innovation\/","title":{"rendered":"[Watch] Scaling a superapp: Grab\u2019s formula for growth and innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243049\" class=\"elementor elementor-243049\" data-elementor-post-type=\"editorial\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6cbfcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6cbfcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d442c3\" data-id=\"3d442c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9952f14 gr21-boxed-content  editorial-gr21-boxed-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9952f14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93ed1b5\" data-id=\"93ed1b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a443390 elementor-widget elementor-widget-text-editor\" data-id=\"a443390\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPhilipp Kandal, Grab\u2019s Chief Product Officer, recently appeared on <i>The Product Podcast<\/i> by Product School CEO Carlos Gonzalez de Villaumbrosia. The show features insights from top product management leaders.\n\nIn this episode, Philipp Kandal discusses Grab\u2019s success, the challenges of scaling a superapp, and the innovations driving its future.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b046b0 elementor-widget elementor-widget-text-editor\" data-id=\"6b046b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>The key to winning Southeast Asia<\/h5><p>Grab started as a taxi-hailing app in Malaysia and grew organically by addressing hyperlocal needs. For instance, drivers\u2019 downtime inspired food delivery, while their financial needs led to lending products. Features like cash payments and custom-built maps for motorcycles reflect Grab\u2019s deep focus on local consumer behaviors.<\/p><p>\u201cWe obsess about each market\u2019s needs,\u201d says Kandal. This hyperlocal approach sets Grab apart, enabling operations across eight countries with [now over 44 million monthly users*]. Grab\u2019s product teams are structured into \u201ctech families\u201d to balance regional strategy with market-specific customization.<\/p><h5>Immersive product development<\/h5><p>Kandal\u2019s team regularly immerses themselves in the daily work of drivers and merchants, gaining firsthand insights to improve products. Experiences like delivering food in heavy rain inform solutions that enhance efficiency and user satisfaction. Grab also learns from global leaders like DoorDash and Uber to complement its hyperlocal strategy.<\/p><h5>Driving impact with tech<\/h5><p>Grab uses cutting-edge technology like proprietary maps, AI-powered computer vision, and multilingual generative AI to solve real-world problems.These innovations make services accessible to Southeast Asia\u2019s diverse population, where smartphone adoption is high.<\/p><p>As a public company valued [over US$20 billion as of May 2025*], Grab has achieved profitability while looking ahead to emerging technologies like self-driving cars and advanced AI.<\/p><p>Kandal views these advancements as opportunities to tackle previously unsolvable challenges. \u201cThe last few years in tech have been the most fun for me,\u201d he shares.<\/p><p>Catch Philipp Kandal\u2019s episode on <i>The Product Podcast<\/i> via all major platforms.<\/p><p><i>*These figures have been updated and deviate slightly from those mentioned in the interview<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e526336 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e526336\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72f3cd6\" data-id=\"72f3cd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":180237,"menu_order":0,"template":"grab21-default","acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/243049"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/editorial"}],"version-history":[{"count":32,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/243049\/revisions"}],"predecessor-version":[{"id":255466,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/243049\/revisions\/255466"}],"up":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180237"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=243049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}