{"id":236205,"date":"2025-02-26T16:47:10","date_gmt":"2025-02-26T08:47:10","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&#038;p=236205"},"modified":"2025-11-26T19:02:35","modified_gmt":"2025-11-26T11:02:35","slug":"gea-grab-early-access-new-features","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/gea-grab-early-access-new-features\/","title":{"rendered":"How Grab\u2019s Early Access App helps stress-test new features"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"236205\" class=\"elementor elementor-236205\" data-elementor-post-type=\"editorial\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc594d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc594d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcdae00\" data-id=\"fcdae00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1e1fed gr21-boxed-content  editorial-gr21-boxed-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1e1fed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd5569c\" data-id=\"cd5569c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e75928 elementor-widget elementor-widget-text-editor\" data-id=\"5e75928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Grab, our goal is to give our users the best experience. One practice we employ is known as &#8220;dogfooding.&#8221; It means letting company employees use products before their official release, allowing teams to gain direct, first-hand experience of our products\u2019 strengths and weaknesses.<\/p><h5>What is dogfooding?<\/h5><p>Many tech companies use dogfooding to guarantee product excellence. Grab employees have their own special version of the Grab app that includes new and experimental features not yet available to the public, the Grab Early Access (GEA) app. It\u2019s currently accessible exclusively to Grab\u2019s ~10,000 employees (Grabbers) spread across Southeast Asia, and it helps us quickly test and try out new features at scale.<\/p><p>The GEA app, together with comprehensive trials, user testing and research, ensures that new products are extensively stress-tested and de-bugged before their full release.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf271cc elementor-widget elementor-widget-image\" data-id=\"bf271cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"758\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA.png\" class=\"attachment-full size-full wp-image-236210\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA.png 1562w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-250x121.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-700x340.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-768x373.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-1536x745.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-18x9.png 18w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-120x58.png 120w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3427a elementor-widget elementor-widget-text-editor\" data-id=\"8a3427a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>How does Grab improve the app?\u00a0<\/h5><p>Grabbers use GEA just like any user would use the regular Grab app, but they\u2019re encouraged to test for problems and give feedback. We\u2019ve made it as easy as possible to do so. By simply shaking their phones, Grabbers can report an issue or suggest an improvement via the app.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e177a0 elementor-widget elementor-widget-image\" data-id=\"8e177a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"758\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA.png\" class=\"attachment-full size-full wp-image-236210\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA.png 1562w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-250x121.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-700x340.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-768x373.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-1536x745.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-18x9.png 18w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19105939\/GEA-120x58.png 120w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Shaking the phone triggers this screen to pop up.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f3f51 elementor-widget elementor-widget-text-editor\" data-id=\"e3f3f51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When an issue is reported, the last few seconds of in-app activity will be sent to the backend. We then use Large Language Models to analyse the user session, and get a detailed description of when the issue occurred and other relevant information such as the impact on user experience and possible causes.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faab82f elementor-widget elementor-widget-image\" data-id=\"faab82f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"403\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223.png\" class=\"attachment-full size-full wp-image-236209\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223.png 1561w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223-250x65.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223-700x181.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223-768x198.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223-1536x397.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223-18x5.png 18w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19104252\/GEA-app-report-e1739933010223-120x31.png 120w\" sizes=\"(max-width: 1561px) 100vw, 1561px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"> Excerpt of an AI-generated description of a bug that was reported.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb31357 elementor-widget elementor-widget-text-editor\" data-id=\"bb31357\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This minimises the effort required to file a report, and reduces the time engineers need to spend evaluating tickets.<\/p><p>The GEA version of the app also tracks user interactions to identify the last viewed screen when an issue is reported. Each screen within the app has a designated owner, like a product manager or an engineering team. The system then automatically assigns the issue to the right person or team, making sure it gets fixed quickly and efficiently.<\/p><p>To make it even easier for Grabbers also have the option to report issues via a voice note or use the speech-to-text feature, instead of manually entering a description.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5adc40 elementor-widget elementor-widget-image\" data-id=\"f5adc40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"758\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues.png\" class=\"attachment-full size-full wp-image-236211\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues.png 1562w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues-250x121.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues-700x340.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues-768x373.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues-1536x745.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues-18x9.png 18w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/02\/19110116\/GEA-report-issues-120x58.png 120w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Issues can be reported via voice notes.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0949910 elementor-widget elementor-widget-text-editor\" data-id=\"0949910\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><b>How does Grab improve user experience?<\/b><\/h5><p>The ongoing feedback loop via GEA is part of efforts to ensure that we are constantly making the experience on the Grab app better for our users.\u00a0<\/p><p>For example, when the Family Account feature was released on GEA in November 2023, it was quickly improved before its full release in January 2024, based on feedback from Grabbers that the user interface was confusing. This valid and valuable feedback prompted us to make it easier to navigate and manage members in the Family Account.<\/p><p>We also rely on Grabbers on GEA to report minor bugs. For instance, a Grabber who was in Thailand reported that her app wasn\u2019t displaying the correct local time, which could result in confusion about delivery and ride times. The engineers on the backend were able to quickly rectify this upon receiving the feedback.<\/p><p>The GEA app exemplifies our commitment to continuous improvement. By getting real, on-ground feedback from Grabbers, we are always refining our products and enhancing the app experience for all our users.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12709bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12709bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3325afa\" data-id=\"3325afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":180237,"menu_order":0,"template":"grab21-default","acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/236205"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/editorial"}],"version-history":[{"count":16,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/236205\/revisions"}],"predecessor-version":[{"id":254611,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/236205\/revisions\/254611"}],"up":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180237"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=236205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}