{"id":223049,"date":"2024-09-02T15:11:51","date_gmt":"2024-09-02T07:11:51","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&#038;p=223049"},"modified":"2025-02-26T18:19:50","modified_gmt":"2025-02-26T10:19:50","slug":"watch-tackling-customer-problems-with-tech-tech-in-asia-conference-2024","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/watch-tackling-customer-problems-with-tech-tech-in-asia-conference-2024\/","title":{"rendered":"[Watch] Tackling customer problems with tech | Tech in Asia Conference 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"223049\" class=\"elementor elementor-223049\" data-elementor-post-type=\"editorial\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-826a875 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"826a875\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c49a0\" data-id=\"30c49a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-464e56c gr21-boxed-content editorial-gr21-boxed-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"464e56c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e18657\" data-id=\"2e18657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2759bb elementor-widget elementor-widget-text-editor\" data-id=\"b2759bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Photo: Tech in Asia<\/p><p>During the <a href=\"https:\/\/conference.techinasia.com\/kl\/\">Tech in Asia Conference 2024<\/a> this year, Grab\u2019s chief technology officer Suthen Thomas discusses the company&#8217;s journey and its customer-centric approach towards technology adoption.\u00a0<\/p><p>He highlights that it is key to identify solutions that solve customer problems rather than be swayed by the allure of new technologies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9351291 elementor-widget elementor-widget-video\" data-id=\"9351291\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/prq5QtkvJE8?feature=shared&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c397cbc elementor-widget elementor-widget-text-editor\" data-id=\"c397cbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Video: Tech in Asia<\/p><p>\u201cFind interesting and challenging customer problems to solve, but solve it with the most boring technical solution possible,\u201d he says.<\/p><p>\u201cAnd this is a bit counterintuitive, sometimes you can get really sucked into using the latest and greatest buzzword-compliant technology but that doesn\u2019t always add value to the customer,\u201d he adds.\u00a0<\/p><p>The use of AI and machine learning at Grab is not just about staying ahead in the tech race, but about enhancing the user experience and providing effective solutions. From predicting ETAs to ensuring safety, AI has been instrumental in making Grab&#8217;s services more efficient and reliable.<\/p><p>\u201cWe need to be careful to not fall in love with the technology without considering what customer problem it is trying to solve,\u201d says Suthen.\u00a0<\/p><p>Watch the <a href=\"https:\/\/www.youtube.com\/watch?v=prq5QtkvJE8\">full<\/a> clip to dive deeper into these insights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f730236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f730236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2fdc4d\" data-id=\"f2fdc4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":180237,"menu_order":0,"template":"grab21-default","acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/223049"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/editorial"}],"version-history":[{"count":26,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/223049\/revisions"}],"predecessor-version":[{"id":236772,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/223049\/revisions\/236772"}],"up":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180237"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=223049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}