{"id":219352,"date":"2024-07-09T15:41:21","date_gmt":"2024-07-09T07:41:21","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&p=219352"},"modified":"2025-02-26T18:22:54","modified_gmt":"2025-02-26T10:22:54","slug":"podcast-grab-a-seat-ep-9-food-delivery-trends","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/podcast-grab-a-seat-ep-9-food-delivery-trends\/","title":{"rendered":"[Watch]: These trends will shape the future of deliveries"},"content":{"rendered":"\t\t
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In episode nine of Grab\u2019s tech podcast, Grab a Seat<\/i>, Host Ankit Vengurlekar speaks with Head of Design and Consumer Products Snehal Mantri and Head of Product, Deliveries, Sumit Kumar, to find out how consumer behaviour will shape the deliveries business.<\/p>\n

The shift in content consumption <\/h5>\n

More than ever, people gravitate towards bite-sized videos, preferring a quick dose of content, says Mantri. \u201cPeople want to see a seven-to-ten-second video and just consume as much as they can and move forward quickly.\u201d<\/p>\n

This has implications for all businesses, including food deliveries. Business owners have to rethink how content is presented to consumers. <\/p>\n

It doesn\u2019t have to mimic the short-video format. \u201cIt’s just about, how do you make the content look like users want to see it?\u201d says Mantri.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One way her team has thought about it, for instance, is to show consumers recommendations based on location and time of the day, as well as customising it based on their behaviour.<\/p>

(Read more: Personalising food recommendations on GrabFood<\/a>)<\/p>

Unifying online and offline experiences\u00a0<\/b><\/h5>

Kumar points out that after the sudden, pandemic-driven surge in demand for online food delivery services, people are now keen to dine out again.<\/span><\/p>

But there\u2019s now a considerable gap between online consumer behaviour and offline experiences, says Kumar. For example, the restaurants you are used to ordering from online, may not be the ones you frequent when you go out.<\/span><\/p>

This gap presents a unique opportunity for companies like Grab, to integrate these experiences and potentially redefine the customer experience.\u00a0<\/span><\/p>

(Read more: <\/b>We introduced Dine Out Deals on Grab, because more people are eating out<\/b><\/a>)<\/b><\/p>

For example, a restaurant that\u2019s already been saved on the Grab app by a consumer, could send out a notification about a special deal when that same person happens to be near the restaurant, says Kuamar.<\/span><\/p>

“It’s easier said than done. A lot of factors have to be in place for this entire experience to get stitched together. But that’s what will catch the eyes of the consumers as well as merchants,” he adds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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