{"id":214486,"date":"2024-05-24T10:09:30","date_gmt":"2024-05-24T02:09:30","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&p=214486"},"modified":"2025-02-26T18:46:36","modified_gmt":"2025-02-26T10:46:36","slug":"self-serve-marketing-manager-merchants-msmes","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/self-serve-marketing-manager-merchants-msmes\/","title":{"rendered":"How we made marketing solutions affordable and low-risk for small businesses"},"content":{"rendered":"\t\t
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Customer service, accounting, stock keeping: Many micro, small and medium-sized enterprises (MSMEs) wear multiple hats to keep their businesses running. Non-operational tasks, such as marketing and advertising, tend to take a backseat.\u00a0<\/p>

Many MSMEs also still lack the necessary digital marketing skills or resources to effectively promote their business online.\u00a0<\/p>

The cost of advertising, too, weighs on the minds of small business owners as they may not have the means to invest as heavily as larger players.\u00a0<\/p>

(Read more: The evolution of Grab\u2019s merchant app: from order management system to digital toolkit for MSME growth<\/a>)<\/strong><\/p>

But with stiff competition in the food and beverage industry, it\u2019s more important than ever for smaller businesses to overcome these challenges in order to compete and stand out.<\/p>

To address these challenges, we developed Marketing Manager\u2014the self-serve digital marketing tool for merchant-partners to drive sales on our platform. Marketing Manager is now available in most markets. It will be available in Indonesia and Thailand later this year.\u00a0<\/p>

We wanted to make things as easy as possible for merchant-partners to create, manage and optimise their own ads and campaigns. The best part? Merchant-partners only pay for any of our marketing solutions when they get an order from it.\u00a0<\/p>

(Read more: GrabAds is one of Southeast Asia’s fastest growing advertising platforms<\/a>)<\/strong><\/p>

This is attractive because it is low risk\u2014especially useful for our merchant-partners, who are predominantly micro- and small F&B merchants. It also means that our merchant-partners will enjoy free awareness if the marketing campaign doesn\u2019t result in a successful order.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About 48 per cent of merchant-partners surveyed indicated that conversion rate and cost are the most important factors when it comes to selecting a digital marketing platform. Over half of them want to run campaigns to drive more orders, while attracting new customers.<\/p>

Marketing on the go\u00a0<\/h5>

We also found over 90 per cent of merchant-partners have made use of the app to manage their business and prefer running marketing campaigns on mobile.\u00a0<\/p>

That\u2019s why we\u2019ve ramped up our mobile-first solutions and allowed merchant-partners to create and manage ads and promos on their phones. They can also track how well their campaigns are faring in real-time. This means they can make informed decisions on the fly and choose to pause or adjust their campaign budget and duration according to their business goals.\u00a0<\/p>

Now, every merchant-partner with a mobile phone can kickstart a campaign on the Grab app with just a few taps.\u00a0<\/p>

Creating a marketing campaign<\/h5>

To get started, all merchants have to do is fire up the GrabMerchant app and tap the marketing icon. From there, they can choose from a list of tools designed to help them grow their online presence and drive sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Merchant-partners can access Marketing Manager via the GrabMerchant app.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Promotions allow merchant-partners to decide from a predetermined list of offers to attract customers. These include whole order discount, item discount, bundle offers, free delivery or free items.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Merchant-partners can tap promotions to attract consumers.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ads, on the other hand, help to boost the visibility of merchant-partners in the listings on the homepage and allow them to rank higher in search results. Ranking higher in search is valuable as 57 per cent of GrabFood users tap the search function to determine their next order.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ads boosts visibility of brands on the app and allow merchants to rank highly on search results.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For merchant-partners who don\u2019t have a specific marketing campaign in mind, they can also opt to join a Spotlight Campaign that\u2019s curated by us. These exclusive campaigns often combine ads and promotions to help merchants capture a larger share of consumers.<\/p>

For instance, we run Hot Deals in Malaysia and GrabNgonR\u1ebb (tasty and affordable deals) in Vietnam. These campaign templates are designed by local teams. All merchant-partners need to do is join one and everything else will be taken care of.\u00a0<\/p>

They will also receive real-time reports detailing the number of successful sales to help them track the performance of their campaigns.<\/p>

We hope that our self-serve digital marketing tools will give MSMEs on our platform more opportunities to deepen their online presence.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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