{"id":213528,"date":"2024-05-13T17:26:41","date_gmt":"2024-05-13T09:26:41","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&p=213528"},"modified":"2025-02-26T18:33:53","modified_gmt":"2025-02-26T10:33:53","slug":"grab-a-seat-episode-3-podcast-design-head-patrick-jean","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/grab-a-seat-episode-3-podcast-design-head-patrick-jean\/","title":{"rendered":"Grab a Seat episode 3"},"content":{"rendered":"\t\t
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If Grab’s head of design, Patrick Jean, rummaged through his design archives, he\u2019d probably be surprised by the appearance of the app\u2019s homepage four years ago, which is when he first joined the company.\u00a0<\/p>

That\u2019s because the design of the Grab app underwent many iterations over the years.\u00a0<\/p>

Small changes, huge impact<\/h5>

Little design tweaks are perhaps not immediately obvious to the app\u2019s users. However, over time, these changes add up and can significantly alter the user experience, Jean shared with podcast host Ankit Vengurlekar in the third episode of Grab a Seat.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cSometimes those changes are about incrementally honing and refining the experience. And it’s only after looking back a couple of years that, you see how much the experience has changed,\u201d he said.<\/p>

(Read more: Grab launches new tech podcast series, Grab a Seat<\/a>)<\/strong><\/p>

Designing new experiences<\/h5>

Really big, new product launches require careful consideration and planning to ease users into the experience.<\/p>

An example Jean cited was the roll out of Family Account<\/a>\u2014a feature that makes keeping track of and paying for family members\u2019 rides much easier. This is especially useful for less tech-savvy members of the family.\u00a0<\/p>

Family Account required allowing the app to evolve beyond a product that users interact with individually, into a shared experience.<\/p>

(Watch: Product Head of Geo Maps shares how Grab developed its own mapping solutions<\/a>)<\/strong><\/p>

Designing at scale<\/h5>

The challenge of design at Grab is the sheer scale of it, said Jean, adding that it was important to ensure cohesiveness and consistency even if there are many people working on different parts of the app experience.\u00a0<\/p>

The last thing you want is to open up the app and it feels like there are many different teams working on it, said Jean.\u00a0<\/p>

\u201cDesign at that scale is really a team sport\u2014it\u2019s not the individual accomplishment as much as the collective achievement of shipping a product that is deeply customer-centric,\u201d he added.<\/p>

Watch the full video or tune in to the podcast as Jean shares more about the role design plays in product development at Grab.\u00a0<\/p>

The\u00a0Grab a Seat\u00a0podcast is available to listeners on 30 streaming platforms including Apple, Spotify and YouTube.<\/p>

New episodes launch on a weekly basis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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