{"id":189627,"date":"2023-06-28T15:28:37","date_gmt":"2023-06-28T07:28:37","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&#038;p=189627"},"modified":"2025-12-05T13:38:41","modified_gmt":"2025-12-05T05:38:41","slug":"our-driver-partners-helped-to-redesign-our-grabfood-delivery-bag","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/our-driver-partners-helped-to-redesign-our-grabfood-delivery-bag\/","title":{"rendered":"Our delivery-partners helped to redesign our GrabFood delivery bag"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"189627\" class=\"elementor elementor-189627\" data-elementor-post-type=\"editorial\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eee6ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eee6ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cb1a23\" data-id=\"9cb1a23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63ccf2f gr21-boxed-content  editorial-gr21-boxed-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63ccf2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f5d207\" data-id=\"1f5d207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-812d8ff elementor-widget elementor-widget-text-editor\" data-id=\"812d8ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The GrabFood delivery bags that you see on the road today are the fifth version of the bag that\u2019s been improved over the years. This one, in particular, was the result of a big hackathon we did with a group of delivery-partners in Malaysia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f6da5 elementor-widget elementor-widget-image\" data-id=\"53f6da5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28141459\/Grab-driver-partner-bag-700x525.jpg\" class=\"attachment-large size-large wp-image-189643\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28141459\/Grab-driver-partner-bag-700x525.jpg 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28141459\/Grab-driver-partner-bag-250x188.jpg 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28141459\/Grab-driver-partner-bag-768x576.jpg 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28141459\/Grab-driver-partner-bag-1536x1152.jpg 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28141459\/Grab-driver-partner-bag-120x90.jpg 120w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28141459\/Grab-driver-partner-bag.jpg 2000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b39ef4 elementor-widget elementor-widget-text-editor\" data-id=\"8b39ef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our first version was created five years ago when we launched our food delivery service. As more merchant-partners came onboard the platform, our partners told us they needed improvements to the bag to accommodate bigger and more complex orders.<\/p><p>In 2019, we decided to go back to the drawing board for a big reboot. We held a design brainstorming session with 15 delivery-partners in Malaysia to hear their feedback.<\/p><p>Among the wish list items were a bigger bag for large orders and more cup holders than the existing four. The bag had to fit a large pizza, they said. And with Southeast Asia\u2019s warm climate, they asked for better insulation to keep drinks cold.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016db60 elementor-widget elementor-widget-image\" data-id=\"016db60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"587\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28135945\/Grab-bag-prototype-700x587.png\" class=\"attachment-large size-large wp-image-189638\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28135945\/Grab-bag-prototype-700x587.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28135945\/Grab-bag-prototype-250x210.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28135945\/Grab-bag-prototype-768x644.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28135945\/Grab-bag-prototype-120x101.png 120w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28135945\/Grab-bag-prototype.png 1100w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ccdc0 elementor-widget elementor-widget-text-editor\" data-id=\"d9ccdc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They also asked for adjustable straps that can be shortened. Since many of our delivery-partners get around using motorcycles, they wanted to avoid loose straps that could get caught on adjacent vehicles on the road.<\/p><p>In the following weeks, we got our vendors to create the prototypes and got some of our delivery-partners to put them to the test for a day.<\/p><p>The winning prototype was unveiled and rolled out in February 2020.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0adb4 elementor-widget elementor-widget-text-editor\" data-id=\"aa0adb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some of the latest features include adjustable base straps that can be tucked away when delivery-partners are on the move, as well as a magnetic opening to update the zippers or hook and loop fasteners used in previous iterations of the bag. A raincover is also built in to keep the bag dry on rainy days.<\/p><p>With the latest version of the bags, our delivery-partners have been delivering food items safely and efficiently while ensuring that the quality of food will not be compromised.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee99a3a elementor-widget elementor-widget-image\" data-id=\"ee99a3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"529\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28140736\/delivery-partner-700x529.jpg\" class=\"attachment-large size-large wp-image-189640\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28140736\/delivery-partner-700x529.jpg 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28140736\/delivery-partner-250x189.jpg 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28140736\/delivery-partner-768x580.jpg 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28140736\/delivery-partner-120x91.jpg 120w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/06\/28140736\/delivery-partner.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0aacec elementor-widget elementor-widget-text-editor\" data-id=\"d0aacec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i>Special shoutout to our 15 delivery-partners Ruhaizat Bin Mokhtar, Ahmad Akmal Addlie Bin Aminudin, Khairul Azmi Bin Sekan, Ahmad Allamin Bin Fadzlullah, Ku Mohd Zulizy Bin Ku Ibrahim, Wahid, Teo Lihao, Zakwan Affiq Bin Abd Hamid, Ku Mohd Shukri Bin Ku Ibrahim, Mohamad Saiful Bin Shamsuddin, Adeeb Mazuan Bin Maznin, Muhammad Nauwar, Muhammad Syamil Bin Kamarul Ridzuan, Mohamad Fazli Bin Jamhari and Huzeyikmal Bin Jalaludin.<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36f5d85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f5d85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9837faf\" data-id=\"9837faf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":180237,"menu_order":0,"template":"grab21-default","acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/189627"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/editorial"}],"version-history":[{"count":26,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/189627\/revisions"}],"predecessor-version":[{"id":255189,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/189627\/revisions\/255189"}],"up":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180237"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=189627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}