{"id":180455,"date":"2023-03-08T11:13:39","date_gmt":"2023-03-08T03:13:39","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&#038;p=180455"},"modified":"2025-12-11T18:49:00","modified_gmt":"2025-12-11T10:49:00","slug":"quieter-rides-no-chatting-option","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/quieter-rides-no-chatting-option\/","title":{"rendered":"Quieter rides with a \u201cno chatting\u201d option"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"180455\" class=\"elementor elementor-180455\" data-elementor-post-type=\"editorial\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cba380e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cba380e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-120d3c4\" data-id=\"120d3c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5838268 gr21-boxed-content  editorial-gr21-boxed-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5838268\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0dc69f\" data-id=\"e0dc69f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebb1deb elementor-widget elementor-widget-text-editor\" data-id=\"ebb1deb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">For some, riding in a car with a stranger can be awkward if one person enjoys chatting but the other doesn\u2019t. After hearing user requests for quiet rides, Grab\u2019s design team decided to test a new feature that would allow the app to take on the awkward task of cutting the small talk during the ride.<\/span><\/p><p><span style=\"font-weight: 400\">We first introduced quiet rides in Malaysia, the Philippines and Thailand as a trial feature. This feature has since been rolled out in those three countries as well as in Vietnam and Singapore.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In the trial version, passengers receive a pop-up notification to opt for a quiet ride once their booking has been confirmed. They were then directed to the GrabChat page where they were prompted to key in \u201cquiet ride\u201d to opt in should they prefer one.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7459dde elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"7459dde\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<span>Those who opted for quiet rides were more likely to give 5-star ratings than those on non-quiet rides.<\/span>\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f56fb89 elementor-widget elementor-widget-text-editor\" data-id=\"f56fb89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin-top: 20px;font-size: 18px\">Early reactions to the trial were encouraging. In Malaysia, for instance, those who opted for quiet rides were more likely to give 5-star ratings than those on non-quiet rides.<\/p><p style=\"font-size: 18px\">However, take-up rates were hindered by the low visibility of the feature. Some users also wanted to permanently turn this on, and not have to opt-in each time they took a ride.<\/p><p style=\"font-size: 18px\">To allow the opt-in to be more seamless, our product team designed a toggle button which appears in a drop down menu right after a ride is booked. The quiet ride option is now displayed together with the other ways passengers can customise their ride.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647e7fe elementor-widget elementor-widget-image\" data-id=\"647e7fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"748\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11113306\/Quiet-ride-1.gif\" class=\"attachment-full size-full wp-image-183136\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7586d75 elementor-widget elementor-widget-text-editor\" data-id=\"7586d75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Quiet rides are just another option for people to personalise their Grab rides.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">We&#8217;re also exploring ways for both driver-partner and rider to understand expectations around the ride experience. For example, driver-partners will be notified if they should keep their music playing, or if they can take phone calls. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a453886 elementor-widget elementor-widget-image\" data-id=\"a453886\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3001\" height=\"2246\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1.png\" class=\"attachment-full size-full wp-image-183095\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1.png 3001w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1-250x187.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1-700x524.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1-768x575.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1-1536x1150.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1-2048x1533.png 2048w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2023\/04\/11011933\/img-02-1-1-120x90.png 120w\" sizes=\"(max-width: 3001px) 100vw, 3001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ed2fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29ed2fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3aeeb2\" data-id=\"a3aeeb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":180237,"menu_order":0,"template":"grab21-default","acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180455"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/editorial"}],"version-history":[{"count":28,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180455\/revisions"}],"predecessor-version":[{"id":255462,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180455\/revisions\/255462"}],"up":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180237"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=180455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}