GrabCar and Singapore Cancer Society join hands to beat breast cancer
- #GrabitBeatit campaign aims to educate women on breast cancer prevention with regular self-examination
- Limited edition t-shirts available to raise funds for Singapore Cancer Society’s activities for breast cancer awareness
- Campaign is part of GrabCar’s continued championing of preventable women’s safety issues
Love boobs? So does cancer. GrabCar is selling limited edition t-shirts to raise funds to support the Singapore Cancer Society’s activities to educate women in Singapore on breast cancer awareness.
SINGAPORE, 5 October 2015 – GrabCar, the app-based car with driver service powered by the GrabTaxi mobile app, today launched #GrabitBeatit, a regional campaign to promote breast health awareness and educate women on the importance of self-examination and early detection to beat breast cancer, one of the most common cancers in women. This campaign is part of GrabCar’s continued focus on enabling women’s health and safety.
In support of Singapore Cancer Society (SCS), GrabCar is selling limited edition t-shirts designed by fashion brand Pestle and Mortar to raise funds to support SCS’s activities to educate women in Singapore on breast cancer awareness.
SCS is providing mammogram screening at no charge at SCS Bishan Multi-Service Centre to women with Health Assist cardholders, aged 50 and above. A funding assistance of $25 for mammogram screening will be made available at breast screening centres partnering SCS this October.
The #GrabitBeatit campaign is supported by Singapore artistes Benjamin Kheng, Liv Lo, Munah Bagharib and Chua En Lai.
“We want to encourage women to prioritise their health and safety, particularly when there are options for preventive measures to be taken. For example, we have become a fundamental part of many women’s lives, allowing them to book transport from the comforts of their home or office and commute safely every day,” said Lim Kell Jay, Regional Head of GrabCar. “With #GrabitBeatit, we hope women will consciously think about early detection of breast cancer – so that they can continue to lead active and fulfilling lives.”
The number of women diagnosed with breast cancer in Singapore is increasing at an average of 3 per cent annually, according to the Singapore Cancer Registry . Breast cancer has high cure rates when detected early, and GrabCar is providing discounted rides to selected breast cancer examination centres from 1 to 31 October.
According to the World Health Organization , breast cancer kills more than 500,000 women around the world every year. In resource-poor settings, usually the developing countries, a majority of women with breast cancer are diagnosed at an advanced stage of disease, resulting in low 10 to 40 per cent five-year survival rates. In comparison, the five-year survival rate for early localized breast cancer in settings where early detection and basic treatment are available and accessible exceeds 80 per cent.
Singapore Cancer Society’s Chief Operating Officer, Mr David Fong said, “Breast cancer is the most common form of cancer that women face in Singapore. 1 in 11 Singaporean women will develop breast cancer in their lifetime. More effort is needed to educate women about prevention and screening because early detection saves lives. We thank enlightened and civic-minded companies like GrabCar who have stepped up to join us in the fight against cancer.”
Love boobs? So does cancer
The #GrabitBeatit t-shirts come with the cheeky tagline ‘Love boobs? So does cancer’ – to spur conversation around breast cancer and action for early detection. Each t-shirt is priced at $15 and all proceeds from the sale will be donated to SCS to support breast cancer awareness.
From 5 to 9 October and 12 to 16 October, between 11am and 4pm, customers can purchase #GrabitBeatit t-shirts via the GrabTaxi app by selecting the #GrabitBeatit fleet icon, with free delivery. Each t-shirt comes in a special Pink Kit, comprising an instruction card for self-examination and button badges. The public can also look out for six pink GrabCars roaming around town.
In the breast cancer awareness month of October, other #GrabitBeatit activities include:
- GrabCar rides to send women to breast cancer examination centres
GrabCar is providing discounts of up to $8 on rides to selected breast cancer examination centres from 1 to 31 October. First-time users of the GrabTaxi app or of GrabCar can use the promo code* ‘GRABPINK’ when booking a GrabCar to these centres for their breast examinations. The list of breast cancer screening clinics can be found here: http://grabtaxi.com/singapore/grabpink/*The ‘GRABPINK’ discount promo code is limited to one GrabCar ride per unique GrabTaxi account, registered with a Singapore mobile number.
- Selfie contest to spread the word on early detection
From 12 to 31 October, customers can take a photo in their #GrabitBeatit t-shirts to show their support for the cause, and encourage their friends and families to do preventive self-examinations. Every week, two people with the most creative photos will win attractive prizes.
- Tips on how to conduct self-examination of breasts
These will be shared on GrabTaxi’s Facebook Page: http://www.facebook.com/GrabTaxiSG
Buy a t-shirt, raise funds for cancer
- Launch the GrabTaxi app. First-timers can download the app for free via Google Play, App Store or BlackBerry World
- Register for GrabPay, a cashless payment option within the app, with your credit card details
- Select the #GrabitBeatit fleet icon
- Key in promo code: GrabitBeatit
- Enter pick-up location as ‘GrabTaxi SG’ and drop-off location as your delivery address
- Under Additional Notes, indicate shirt size: XS/S/M/L/XL/XXL/XXXL
- Tap on the ‘Book Now’ button
- Repeat steps to purchase another t-shirt for your loved ones
The #GrabitBeatit campaign is running concurrently in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In support of breast cancer awareness across Southeast Asia, customers are encouraged to wear their t-shirts and share their photos by posting on social media with the hashtag #GrabitBeatit.
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