While Megafurniture has grown to become a source for affordable and reliable furnishings for a comfortable home, the infancy of their business operations was anything but cosy. The founding trio of former schoolmates, Freddy, Teck Oon and Kenneth, used to convene in Kenneth’s home to run their business, often having to sort out their orders on his living room floor. The founders also took it upon themselves to carry out deliveries to customers personally instead of outsourcing it to external courier services in a bid to curtail their expenses.
These zealous efforts were galvanised by their collective aim to provide affordable and modern furniture with transparent pricing to customers. And with that goal in mind, they decided to penetrate the digital marketplace – an area they identified to have been neglected by most furniture stores in Singapore – and establish a one-stop shopping experience that customers can access anytime and anywhere.
With Teck Oon and Kenneth’s previous experience in e-commerce marketing, and Freddy’s business acumen acquired from his time working in his family’s furniture supplying venture, the trio transformed Megafurniture into a truly omnichannel business. Four years after their founding, they now have a strong digital presence and successfully opened their two showrooms in Hillview and Tai Seng.
Still anchored by its digital roots, the company continues to place an emphasis on digital marketing, such as by joining key shopping campaigns on major platforms. For example, they have taken part in Grab’s Home and Living Campaign for the past year and have seen it contribute a 10% increase in sales on average. They’ve also adopted payment options such as PayLater by Grab to provide customers with more options to pay for their big ticket furniture items through a seamless and user-friendly process. In the last 9 months, purchases made with GrabPay have seen a three-fold increase, mainly due to the popularity of the PayLater service amongst customers.
The founders share more on Megafurniture here:
What were some of the challenges you faced during your founding days and how did you overcome them?
As this industry can be quite competitive, we decided that our business should serve a bigger purpose by helping customers select their desired furniture to complete their home through a fulfilling shopping experience. One of our specialities is that we allow customisation of colours and colours, and at times, design of the products in the showroom. We also have a dedicated team to handle the increasing customers’ enquiries, requests and concerns.
You’ve had plenty of positive reviews from customers. Could you share with us some of the outstanding comments and what do you think are the factors that have resulted in the good reviews?
One of the common reviews that we received is that our products are comfortable and of great value for money. As we do have our showrooms offline, which also avails Grabpay, we have received several heartening comments which compliments the service of our sales team. We are thrilled to help people achieve their desired look for their home at an affordable price and in great comfort.
Why did you decide to provide GrabPay and PayLater by Grab as a payment method for customers?
There has been an upward trend of these services being adopted both on online platforms as well as physical stores and in the evolving world of retail, we felt that we ought to extend these payment modes to our customers in order to provide more options and flexibility to aid their finance management.
Having PayLater as a payment option also allows my customers, which includes new homeowners who are constantly looking for the best value, to comfortably spend within their means without compromising on quality products. The introduction of PayLater has also contributed to an increase in total sales.
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