Give your ads an advantage
Learn how your business can take advantage of Grab’s ecosystem and its unique features.
Target high-value audiences with accuracy
Across 8 countries in Southeast Asia, millions with proven spending power use our app for transport, ordering food, payments and other everyday services.
Our audience segmentation allows you to be more selective in who you target, from their previous spending down to choice of card payment.
198million
users with proven spending power
1 in 4
smartphone users with high spending power in Southeast Asia
60%+
of active Grab users transact whenever they open our app
90%+
of users are high-income white collars or business owners
90%+
of users own at least 2 financial products
93%+
of users across Southeast Asia shop online
Source: Internal Grab data, 2020
Seamless online-to-offline integration
Drive customers to your store with our online-to-offline advertising solutions.
Reach users online through the Grab home feed, then drive them offline to purchase at your brick and mortar store using rewards and vouchers which can be tracked in real time.
DRIVE THE LAST CLICK AT THE LAST MILE
- 90% of retail purchases are still made in stores
- Track offline sales and redemption in real time
Source: Forrester Analytics, Online Retail Forecast 2018–2023 (SEA)
Rewards and incentives drive action
Keep up with your customers by integrating your brand across our ecosystem. More than our digital platform and ride-hailing fleet, we’re also the leading mobile wallet in the region.
Encourage action with integrated payment, loyalty points and delivery.
REWARDED ADS DRIVE HIGHER ENGAGEMENT
- Just 2 to 3 clicks to complete a transaction
- Redeem rewards for trial products and services
A partner you can trust
Trust is one of our core values. As our advertising partner, you can trust our premium native inventory to be brand-safe and fraud-free.
You can also be assured that your ads are shown to only relevant and verified users and user privacy is respected.
Verified
user accounts
100% logged-in
users all day, every day
Persistent identity
so our services go wherever users go
Convenient ads management for merchants
Shine the spotlight on your business with the Ad Manager in your GrabMerchant app, an affordable way for Grab merchants to attract customers and get more orders.
Build and launch your ad in 3 minutes, pay only when someone clicks on it, and track your ad campaign performance all within the app.
Advertise with GrabAds
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Komsan Chiyadis
GrabFood delivery-partner, Thailand
Komsan Chiyadis
GrabFood delivery-partner, Thailand
COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.
As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.
Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.
