To attract customers and increase sales in the Philippines, McDonald’s bumped up its listing in the GrabFood search results by targeting 12 keywords relevant to its menu items.
To increase the sales of its Caramel Macchiato bundle deal in Indonesia, Starbucks made sure it had an attractive ad and top spot on GrabFood. It received 19,904 orders, which exceeds
Grab’s benchmark of 3x return on ad spend.
COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.
As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.
Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.