Attract new consumers
Get potential consumers to consider your brand, and reward them when they engage or purchase.
Target new users with real spending power
Get in front of the right users at the right time. Across the region, millions use Grab’s services with over 60% transacting every time they open the app.
Reward users for their first step
Offer potential consumers samples they can redeem in app or in stores, GrabRewards Points when they sign up, or discounts when they check out.
Turn a ride into a chance to sample
Complete your in-car ads with samples. Track which users accepted your sample, get their feedback, and retarget them in the future.
What other businesses did
Success story 01
See how Lazada boosted its impressions and sales
Boost impressions within 3 days
LAZADA’S strategy
To promote its 8th birthday sale in Malaysia, Lazada successfully used the Grab Masthead to increase its product impressions and bring users to its website to purchase. It exceeded its target of 3.5 million impressions.
Formats used
Duration
3 days
3.84million
Impressions
2.49%
Engagement rate
0.95%
Click through rate
Success story 02
See how Shell promoted its campaign video
Maximise unique reach
Indosat’s strategy
To promote IM3’s Freedom Internet package to users across Indonesia, Indosat ran a Native Image ad that led them to its website. By capping the frequency at 1 impression a day to maximise unique reach and click throughs, it exceeded its target of 4.7 million impressions.
Formats used
Duration
8 weeks
4.93million
Impressions
1.22%
Click through rate
60,105
Clicks to in-app
browser
Tips for you
01
Show clear value and relevance through the consumer’s lens in your ad
02
Retarget users in-app after they are exposed to your in-car ad
03
Identify which targeted audiences were the most engaged for future campaigns
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Merchant
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Komsan Chiyadis
GrabFood delivery-partner, Thailand
Komsan Chiyadis
GrabFood delivery-partner, Thailand
COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.
As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.
Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.
