Last month, we announced that we were working on Southeast Asia’s first everyday superapp and two weeks ago, we started our first general rollout to our consumers in Singapore and Indonesia. With this new app, we’re empowering you to access more services, more experiences, and more solutions in an intuitive and personal way. In addition to the new home screen, which serves as a springboard to our growing suite of Grab services, we also made drastic improvements to our backend for developer-friendly integrations.
Designing beyond transport
At Grab, we’re building a seamless user experience that will address more and more of your daily lifestyle needs. We’re proud of our Grab rides, payments and delivery services, and want to provide a unified experience across these offerings. Enter Explore Grab, a menu of Grab services available in your locale all in one screen. Are you a GrabPay consumer? You can now see your credits front and center accompanied by financial services you can take advantage of. Curious about GrabFood but never managed to download the app? No problem – navigate directly to GrabFood from the home screen. Of course, transport remains a staple in the Grab ecosystem, so that tile is first on the default menu of services and leads you right into the booking screen you’re accustomed to. Be on the lookout for future Grab offerings in this section of the new app.
For news, games, widgets and stories beyond Grab, scroll down to your very own Feed. By taking cues from interests and interactions, this feed will help you navigate and discover new services that complement your lifestyle, giving back over and over again with each session until the experience becomes truly personal to your needs and tastes.
Building beyond Grab
If this were any other tech company, a redesign normally translates to an increase in technical debt. At Grab, we’re not just any other tech company and this isn’t just a frontend redesign. Along with this new user interface, our backend developers have dedicated hundreds of hours reachitecturing our codebase to prioritise speed to delivery and to facilitate decentralised contribution from both our internal and external partners. We had more than a dozen teams collaborating to build this new experience so we’ve modularized our codebase to accommodate simultaneous development, QA and reporting. We’ll be sharing more on our product and design journey for this new experience in our engineering blog in the next couple of weeks.
The new Grab app is scheduled to launch all over Southeast Asia by the end of Q3, but for now, if you’re in Singapore or Indonesia, we’d love to get your honest feedback on the new Grab app through this quick survey.
Grab Consumer Experience Team
