{"id":11698,"date":"2019-05-09T14:45:16","date_gmt":"2019-05-09T06:45:16","guid":{"rendered":"https:\/\/www.grab.com\/ph\/?p=11698"},"modified":"2019-05-10T10:45:57","modified_gmt":"2019-05-10T02:45:57","slug":"bubble-tea-craze-on-grabfood","status":"publish","type":"post","link":"https:\/\/www.grab.com\/ph\/blog\/bubble-tea-craze-on-grabfood\/","title":{"rendered":"Bubble Tea Craze on GrabFood!"},"content":{"rendered":"

By Lara PuReum Yim and MingXuan Lee<\/em><\/p>\n

Intro<\/strong><\/p>\n

Bubble Tea\u2019s popularity on GrabFood has captured our attention and we want to celebrate its fascinating growth with you! We have deep-dived into Grab\u2019s Big Data to find the most interesting bubbles of treasures that can excite your palette. Hopefully these insights can help you understand what\u2019s behind the Bubble Tea craze in GrabFood in Southeast Asia!<\/span><\/p>\n

Bigger and More Bubble Tea! <\/b><\/p>\n

Bubble tea orders on GrabFood has been constantly and dramatically increasing with an impressive regional average growth rate of 3,000% in the year of 2018! \u00a0Just look at the percentage increase over the year of 2018, across all countries!<\/span><\/p>\n\n\n\n\n\n\n\n\n\n
Countries<\/strong><\/span><\/td>\nBubble tea growth by percentage in 2018*<\/strong><\/span><\/td>\n<\/tr>\n
Indonesia<\/td>\n>8500% growth from Jan 2018 to Dec 2018<\/span><\/td>\n<\/tr>\n
Philippines<\/td>\n>3,500% growth from June 2018 to Dec 2018<\/span><\/td>\n<\/tr>\n
Thailand<\/td>\n>3,000% growth from Jan 21018 to Dec 2018<\/span><\/td>\n<\/tr>\n
Vietnam<\/td>\n>1,500% growth from May 2018 to Dec 2018<\/span><\/td>\n<\/tr>\n
Singapore<\/td>\n>700% growth from May 2018 to Dec 2018<\/span><\/td>\n<\/tr>\n
Malaysia<\/td>\n\u00a0\u00a0>250% growth from May 2018 to Dec 2018<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Time period: January 2018 to December 2018, or from the time GrabFood was launched.<\/span><\/em><\/p>\n

What\u2019s driving this growth is not just die-hard bubble tea fans who can\u2019t go a week without drinking this sweet treat, but a growing bubble tea fan club in Southeast Asia. The number of bubble tea lovers on GrabFood grew over 12,000% in 2018 – and there\u2019s no sign of stopping! <\/span><\/p>\n

With increasing consumer demand, how is Southeast Asia\u2019s bubble tea supply catching up? \u00a0As of December 2018, GrabFood has close to 4,000 bubble tea outlets from a network of over 1,500 brands – a 200% growth in bubble tea outlets in Southeast Asia!<\/span><\/p>\n

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If this stat doesn\u2019t stick, here is a map to show you how much bubble tea orders in different Southeast Asian cities have grown!<\/span><\/p>\n

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And here is a little shoutout to our star merchants including Chatime, Coco Fresh Tea & Juice, \u00a0Macao Imperial Tea, Ochaya, Koi Tea, Cafe Amazon, The Alley, iTEA, Gong Cha, and Serenitea.<\/span><\/p>\n

Just how much do you drink?<\/b><\/p>\n

On average, Southeast Asians drink \u00a04 cups of bubble tea per person per month on GrabFood. Thai consumers top the regional average by 2 cups, consuming about six cups of bubble tea per person per month. \u00a0\u00a0This is closely followed by Filipino consumers who drink an average of 5 cups per person per month. <\/span><\/p>\n

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Favourite Flavours! <\/b><\/p>\n

Have a look at the dazzling array of Bubble Tea flavours available on GrabFood today and you\u2019ll find some uniquely Southeast Asian flavours like Chendol, Durian, and Gula Melaka, as well as rare flavours like salted cream and cheese! Can you spot your favourite flavours here?<\/span><\/p>\n

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Let\u2019s break it down by the country that GrabFood serves, and see who likes which flavours of Bubble Tea more!<\/span><\/p>\n

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Top the Toppings!<\/b><\/p>\n

Pearl seems to be the unbeatable best topping of most of the countries, except Vietnam whose No. 1 topping turned out to be Cheese Pudding! Top 3 toppings that topped your favorite bubble tea are:<\/span><\/p>\n

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Best Time for Bubble Tea! <\/b><\/p>\n

Don\u2019t we all need a cup of sweet Bubble Tea in the afternoon to get us through the day? \u00a0Across Southeast Asia, GrabFood\u2019s data reveals that most people order bubble tea to accompany their meals at lunch, or as a perfect midday energizer!<\/span><\/p>\n

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Conclusion<\/b><\/p>\n

So hazelnut or chocolate, pearl or (and) pudding (who says we can\u2019t have the best of both worlds!)? The options are abundant and the choice is yours to enjoy! <\/span><\/p>\n

If you have a sweet tooth, or simply want to reward yourself with Southeast Asia\u2019s most popular drink, go ahead – you are only a couple of taps away from savouring this cup full of delight.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Bubble Tea\u2019s popularity on GrabFood has captured our attention and we want to celebrate its fascinating growth with you! We have deep-dived into Grab\u2019s Big Data to find the most interesting bubbles of treasures that can excite your palette. Hopefully these…","protected":false},"author":715,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[140,137,23],"tags":[168,169],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/posts\/11698"}],"collection":[{"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/users\/715"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/comments?post=11698"}],"version-history":[{"count":0,"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/posts\/11698\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/media?parent=11698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/categories?post=11698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grab.com\/ph\/wp-json\/wp\/v2\/tags?post=11698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}