{"id":21404,"date":"2020-03-13T15:05:31","date_gmt":"2020-03-13T07:05:31","guid":{"rendered":"https:\/\/www.grab.com\/ph\/?page_id=21404"},"modified":"2022-07-18T17:54:19","modified_gmt":"2022-07-18T09:54:19","slug":"6-location-based-marketing-ideas-for-food-stalls-and-restaurants","status":"publish","type":"page","link":"https:\/\/www.grab.com\/ph\/merchant\/finance\/hub\/insights\/article\/food-beverage\/6-location-based-marketing-ideas-for-food-stalls-and-restaurants\/","title":{"rendered":"Location-Based Marketing Ideas for Restaurants | GrabFinance"},"content":{"rendered":"\t\t
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You are reading 6 location-based marketing ideas for food stalls and restaurants <\/span><\/strong> under Insights<\/span><\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6 location-based marketing ideas for food stalls and restaurants<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you\u2019re running a food and beverage business, location matters. The ideal is converting foot traffic into paying customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4 mins read<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Takeaways from this article\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Location-based marketing has been around longer than any of us have and it\u2019s not going away any time soon.<\/span><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Technology puts new ways to get customers attention at the right time and in the right place.<\/span><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Choosing your location-based marketing strategies carefully can be surprisingly cost-effective and deliver great return on investment.<\/span><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For restaurants, bars and stall owners, location-based marketing (or geo-marketing) is often a good investment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is location-based marketing?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Put simply, it\u2019s marketing to people based on where they are right now. You can do this the old-fashioned way with flyer drops into letterboxes of apartments near your outlet or with billboards and physical signs. But evolving technology allows you to target people in new ways that can really optimise your business spend.<\/p>

Here\u2019s six location-based marketing techniques that can improve your food and beverage sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1<\/span> Google My Business<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Optimising your website for local SEO is number one on our list. When people nearby are googling \u201cBest hot pot\u201d, you want to be on the list (if you serve hot pot, of course). You can ensure this by managing your business Google listing <\/a><\/span>and, best of all, it\u2019s free!<\/p>

Add photos of your storefront so customers can easily find you and lots of photos of your food to get their mouths watering. Update your opening hours and add your Facebook page or website address. And once it\u2019s live, encourage frequent customers to write reviews so other locals know just how good you are.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2<\/span> Social networking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whenever you post an update to your Facebook, Instagram or Twitter page, add a location tag \u2013 the pin that shows exactly where an image was taken or a post written. Social networks love putting local content in front of their users so it helps increase the visibility of your posts and your brand awareness.<\/p>

While you\u2019re there, make sure you optimise your social networking pages by keeping your business information up to date, including any changes to opening times over public holidays, regularly posting updates filled with photos, engaging customers in conversation and requesting reviews.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3<\/span> Online advertising<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Online ads on social networks, news sites and blogs, and Google searches can help you target hungry customers. For these ads, you usually either pay per click (PPC) \u2013 that is whenever a prospective customer clicks on your ad to learn more \u2013 or per impression \u2013 whenever someone sees your ad.<\/p>

When it comes to customising your online ads, you can be more targeted than ever before. Not only can you choose who to advertise to based on their location, you can also target customers by age, interest and behaviours \u2013 like past purchases or whether they\u2019ve checked-in to restaurants in your area.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4<\/span> Mobile notifications<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This one\u2019s a bit more expensive but it allows you to better target customers based on location and time. If things are a little slow one night, you can quickly send out a notification to customers as they enter a designated area, inviting them to come visit you for dinner.<\/p>

There are two ways to do mobile notifications: with your own mobile app or using beacon technology. Beacons are physical devices installed to send out signals to mobiles no more than a couple of metres away. There\u2019s no need for customers to have connected with you previously \u2013 they just enter the beacon\u2019s range. They\u2019re often installed in large shopping centres so if your storefront is somewhere else, they may not be an option.<\/p>

If you have a mobile app, by requesting access to your customers\u2019 location data you can send notifications whenever they enter certain places as tracked by their own GPS. The problem here is you\u2019re relying on repeat customers and it\u2019s harder to target new ones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5<\/span> Pamphlet drops<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s tried and true. Pamphlet drops have been happening for longer than any of us can remember because they work. You can print flyers yourself or take them to your local print shop to have them done then wander your local neighbourhood, dropping them into letterboxes.<\/p>

While it doesn\u2019t guarantee customers will think of you when their stomachs start growling, it does remind them you\u2019re nearby for next time they want to head out for a meal with family or friends.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6<\/span> GrabFood<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you\u2019re not on GrabFood, <\/span>it might be time to sign up. With GrabFood, you\u2019re opening your restaurant or stall up to millions of customers whenever they\u2019re near you and feeling a bit peckish. Grab\u2019s huge network of drivers will deliver food to your customers\u2019 doors so you can focus your energy in the kitchen. You can also encourage more foot traffic with pick-up options for customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Seal the deal with a promo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nothing sweetens a meal like a good deal. In the GrabFood app, you can set short-term or budget-limited campaigns to incentivise customers to order from you and keep coming back for more with a discount you specify. It takes location-based marketing a step further towards fulfilling a need.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tThis information is provided for informational purposes only. It does not constitute legal, financial or business advice.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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