Philippines, 6 June 2016 — Need a pick me up to get you through the week? Passengers of app-based transportation service Grab don’t need to look far to get a cup of joe or a fancy frappuccino.
Grab, Southeast Asia’s leading ride-hailing platform, recently announced that from June 6 to 10, it will be giving some of its GrabTaxi passengers free GrabCoffee.
“Grab always believes that everyone should be able to go anywhere with the safest transportation option. But we go the extra mile for our local patrons by offering them with free caffeine fix this week. Indeed, free coffee and a comfortable ride go hand in hand in giving passengers the best transport experience,” said Grab Philippines Country Marketing Head, Khriz Lim.
By using the promo code GRABCOFFEE, passengers will be given a chance to win free gift certificates to their local coffee shops. To avail the promo, passengers should book a GrabTaxi and follow four easy steps:
- Open the Grab app.
- Tap on the GrabTaxi icon in the Grab app to book.
- Input pick-up & drop-off points.
- Input promo code GRABCOFFEE and get a chance to ride a GrabTaxi giving out free coffee vouchers.
According to Lim, Grab has tapped some of the favorite local coffee shops in key Grab cities to offer passengers coffee vouchers when they ride with GrabTaxi. GrabCoffee will be available in key cities in the country, including, Manila, Cebu, Davao, Iloilo, Bacolod, Cagayan de Oro and Baguio.
Taking localization one step further this 2016, Grab Philippines has mounted different campaigns that aim to promote each city’s traditions and culture. The viral GrabHorse campaign was available for a time in Baguio and just recently, Cagayan de Oro’s white water rafting was promoted with GrabRaft.