Understanding merchant radius on GrabFood

We understand that during these uncertain times, many GrabFood merchant-partners are relying more on delivery services to keep going. Therefore, we are constantly evaluating how we operate so that you continue to maximise sales and returns on our platform.

Staying visible to your customers

The starting base for delivery service radius is 7km to 10km from your outlet’s location. This radius is calculated using estimated driving distances and may vary from the distance shown in the app.

So, why is it that some restaurants appear, and some don’t within the same radius? This service radius range applies during most times, except in the following situations:

Why does the system adjust the radius? 

In instances where there is lower likelihood of orders being assigned to a delivery-partner, there may be a gradual reduction in service radius in affected areas. This is to avoid disappointing customers with longer than usual wait times, or for the food you prepare to become cold and affect its quality. The service radius will be gradually restored to the base service radius as our delivery fleet recovers.  

We always strive to provide merchant-partners with the maximum possible service radius. However, this depends on a range of factors: 

1. Size of our delivery fleet in an area

2. Time spent by delivery-partners waiting for each order 

3. Ability of delivery-partners to deliver each order within a reasonable time

Here’s how you can help to influence the general base radius.
4 tips on reducing delivery-partners’ wait time

1. Monitor the GrabFood tablet to ensure no orders are missed

2. Ensure that notification settings are at an optimal level

3. Optimise your meal preparation time to prevent any delays 

4. Ensure that meals are packed and passed to our delivery-partners efficiently

Cause for pause

GrabFood DOES NOT selectively pause or turn off any merchant-partners’ availability in situations where there is a shortage of delivery-partners.

Pauses can happen due to backlog

Questions? Please refer to our FAQ here.