Across 8 countries in Southeast Asia, millions with proven spending power use our app for transport, ordering food, payments and other everyday services.
Our audience segmentation allows you to be more selective in who you target, from their previous spending down to choice of card payment.
198million
users with proven spending power
1 in 4
smartphone users with high spending power in Southeast Asia
60%+
of active Grab users transact whenever they open our app
90%+
of users are high-income white collars or business owners
90%+
of users own at least 2 financial products
93%+
of users across Southeast Asia shop online
Source: Internal Grab data, 2020
Audience segments unique to Grab
Target these first-party audience segments using standard or customised solutions.
DEMOGRAPHIC
Age, gender, location
INTEREST
Shoppers, families
FOOD AND BEVERAGE
Cuisine, foodies, restaurant visits
FINANCE
Cardholders, high spenders
TRANSPORT AND TRAVEL
Commuters, business travellers, international travellers
RETARGETING BASED ON INTERACTIONS
Seamless online-to-offline integration
Drive consumers to your store with our online-to-offline advertising solutions.
Reach users online through the Grab home feed, then drive them offline to purchase at your brick and mortar store using rewards and vouchers which can be tracked in real time.
Keep up with your consumers by integrating your brand across our ecosystem. More than our digital platform and ride-hailing fleet, we’re also the leading mobile wallet in the region.
Encourage action with integrated payment, loyalty points and delivery.
Trust is one of our core values. As our advertising partner, you can trust our premium native inventory to be brand-safe and fraud-free.
You can also be assured that your ads are shown to only relevant and verified users and user privacy is respected.
Verified
user accounts
100% logged-in
users all day, every day
Persistent identity
so our services go wherever users go
Convenient ads management for merchants
Shine the spotlight on your business with the Ad Manager in your GrabMerchant app, an affordable way for Grab merchants to attract consumers and get more orders.
Build and launch your ad in 3 minutes, pay only when someone clicks on it, and track your ad campaign performance all within the app.
1. Campaign period is from 15 January 2022 (12:00am) – 28 February 2022 (11.59pm). 2. GrabPay users are eligible for a “RM8 rebate” in your “My Rewards” when you spend a minimum of RM88 on a single receipt via GrabPay Wallet. 3. The offer of “RM8 rebate” is limited to a total of 62,500 redemptions throughout the campaign period. 4. Offer is valid for TWO (2) in-store redemptions with a cap of ONE(1) redemption per user per day throughout the campaign. Shared across AEON Co, AEON BiG, AEON MaxValu Prime, and AEON Wellness throughout the campaign period. 5. The “RM8 rebate” will be awarded instantly with a minimum transaction of RM88 with GrabPay at all outlets of AEON Co, AEON BiG, AEON MaxValu Prime, AEON Wellness; The rebate can be found under “My Rewards”. Rebate must be redeemed by clicking “use now” under “My Rewards” 30 days from the date of issuance. 6. The campaign will cease once all redemptions have been fully awarded or at the expiration of the campaign period, whichever is earlier. 7. Offer is based on a first come first served and while stocks last basis only. 8. Grab and AEON Group shall not be under any obligation to inform users, on any communication channels once the offer has been fully redeemed. 9. Offer is only available for AEON Co, AEON BiG, AEON MaxValu Prime, and AEON Wellness physical stores purchases at cashier counter only via GrabPay Wallet; offer is not applicable for online or GrabMart purchases. 10. Offer is not exchangeable for cash or replacements. 11. Offer is not valid with any other voucher, discount or promotion. 12. Grab and AEON Group reserve the right to alter, extend or terminate the promotion, or amend the terms and conditions at its sole discretion at any time without prior notice. In case of any disputes directly or indirectly arising from the promotion, the decision of Grab and AEON Group shall be final. 13. These terms and conditions shall be governed by the laws of Malaysia and any dispute arising out of or in connection with promotion shall be referred to the exclusive jurisdiction of courts of Malaysia. 14. This rebate is non-transferable to any party.