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Overview
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Why GrabAds?
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Solutions

Ads that drive actions

From in-app to outdoor to integrated solutions, our extensive ad formats complete any campaign.

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All
Promote a product
Attract new customers
Drive store traffic
Boost sales on Grab
In-app
Outdoor
Integrated

Native ads

Grab Masthead

Maximise brand exposure, engagement and conversions with our most prominent ad. Drive users to your website or a Grab service.

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Why use this

  • Eye-catching at the top of the screen when users open the app
  • Whole day takeover
  • Drive users to your website or a Grab service in one click

good for

  • Awareness
  • Direct sales
HOW OTHERS USED THIS
Lazada
Objective:

Push online sales during its 8th birthday sale across Malaysia with a target of 3.5 million impressions over 3 days

Duration:

3 days

2.49%

Engagement rate

3.84million

Impressions

0.95%

Click through rate

36,482

Clicks to landing page

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Native Image

Attract users with a striking image while they are at the home feed, and drive them to your website or a Grab service.

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Why use this

  • Integrated into the home feed
  • Drive users to your website or a Grab service in one click

good for

  • Awareness
HOW OTHERS USED THIS
Indosat
Objective:

Create awareness about IM3’s Freedom Internet package in Indonesia with a goal of 4.7 million impressions

Duration:

8 weeks

4.93 million

Impressions

1.22%

Click through rate

60,105

Clicks to in-app browser

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Native Video

Tell a compelling story using video. From the home feed, users click on your ad to watch the full video. Drive them to your website or a Grab service.

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Why use this

  • Engage customers with storytelling
  • Integrated into the home feed
  • Drive users to your website or a Grab service in one click

Good for

  • Awareness
  • Engagement
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Rewarded ads

Rewarded Image

Increase the impact of your image ad. Get 3x conversion by rewarding users when they purchase or sign up at your website.

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Why use this

  • High conversion rate
  • Instant GrabRewards Points or ride discount to store for later
  • Drive users to your website to purchase, sign up and more

Good for

  • Sales
  • Lead generation
  • Surveys
HOW OTHERS USED THIS
Bandai Namco
Objective:

Drive website sales in Singapore with a targeted reward for 5% off that users can save and use to purchase Bandai Spirits items

Duration:

4 weeks

Other formats:

Grab Masthead

1.91 million

Impressions

Click through rate

Rewards saved

14,000+

Rewards saved

14,585

Clicks to in-app browser

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Rewarded Video

Increase views and engagement. Get 3x conversions by giving users GrabRewards Points when they complete watching your video ad.

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Why use this

  • High view through rate
  • Maximise engagement with instant rewards
  • Drive action after completing the video

Good for

  • Engagement
  • Awareness
  • Sales
HOW OTHERS USED THIS
Shell
Objective:

Get users to discover Fuelsave 95 petrol’s 10th anniversary contest in Malaysia by watching a video for points

Duration:

61 days

1.08%

View through rate

89%

Video completion rate

210,000+

Unique reach

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Rewarded Lead Gen

Drive sign-ups, reduce drop-offs. Let users submit information easily and reward them when they complete the form, all within the Grab app.

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Why use this

  • Users are less likely to drop off
  • Maximise conversion with targeting and instant GrabRewards Points
  • Customise for subscription, sign-ups, registration and other uses

Good for

  • Lead generation
  • Surveys
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GrabFood ads

GrabFood Power Banner

Increase your visibility with the most powerful ad on GrabFood. Receive detailed user insights, checkout rates, clicks, return on investment and more.

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Why use this

  • Top placement ad on GrabFood
  • Custom and comprehensive targeting
  • Measure organic vs ad-driven sales

good for

  • Awareness
  • GrabFood sales
  • New customers
HOW OTHERS USED THIS
Starbucks
Objective:

Increase the visibility and sales of its Caramel Macchiato bundle deal on GrabFood in Indonesia

Duration:

15 days

0.99%

Click through rate

13.90%

Check out rate

19,904

Total orders

6.9x

Return on ad spend

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GrabFood Search

Maximise your return on investment by bumping up your listing to the first page of the search result.

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Why use this

  • Reach users the moment they search for food
  • Increase visibility at the point of intent
  • 2x more clicks on average

good for

  • Awareness
  • GrabFood sales
  • New customers
HOW OTHERS USED THIS
McDonald’s
Objective:

Attract customers and increase sales on GrabFood by targeting 12 keywords relevant to the menu in the Philippines

Duration:

20 days

4.30%

Click through rate

47.80%

Check out rate

26.6x

Return on ad spend

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In-Car Product Sampling

Reach and engage users by letting them opt in to receive your sample as they ride. After they receive it, retarget them for a product survey or sign-up.

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Why use this

  • Drive higher intent as users opt in
  • Minimise product leakage in reporting
  • Track and retarget users that received your sample

good for

  • Awareness
  • Engagement
  • Sales
  • New customers
HOW OTHERS USED THIS
Garnier
Objective:

Create awareness and engage customers in Singapore to test its Garnier Micellar cleanser range

Duration:

4 weeks

Other formats:

Car Wraps

18,960

Users reached

61%

Aided recall

60

Cars

58,000+

YouTube views

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In-Car Branding

Engage and interact with users in exciting ways as they ride. Brand the back of our car seats for maximum 1:1 engagement.

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Why use this

  • Increase recall with an immersive ride experience
  • Engage users further with in-car samples
  • Track and retarget users exposed to your ad

good for

  • Awareness
  • Engagement
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Car Wraps

Make use of our extensive car fleet for unparalleled mobility. Brand our car exteriors with eye-catching artwork for maximum exposure.

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Why use this

  • Unparalleled mobility for your outdoor ads
  • Catch eyes using visuals at scale
  • Track your ads in real time with a heat map and dashboard

good for

  • Awareness
  • Engagement
HOW OTHERS USED THIS
Garnier
Objective:

Create awareness and engage customers in Singapore to test its Garnier Micellar cleanser range

Duration:

4 weeks

Other formats:

In-Car Product Sampling

9.8million

Impressions

177,300

Kilometres travelled

8,100

Hours travelled

60

Cars

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Bike Boards

Let your ads go wherever GrabFood and GrabExpress motorcycles go. Place your artwork on illuminated boards attached to the back of the bikes.

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Why use this

  • Unparalleled mobility for your outdoor ads
  • Attractive illuminated boards for your ad
  • Track your ads in real time with a dashboard

good for

  • Awareness
  • Engagement
HOW OTHERS USED THIS
Columbia Pictures
Objective:

Create awareness and excitement for the movie Sonic that was coming soon to cinemas within Metro Manila

Duration:

1 month

11million

Impressions

33,000+

Kilometres travelled

80

Bikes

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Online-to-Offline (O2O)

Drive targeted customers to offline retail

01

User sees native image or video ad

02

User saves reward to Rewards Wallet

03

User redeems reward in person

04

Grab tracks offline sale in real time

Formats for you

  • Native Image
  • Native Video
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HOW OTHERS USED THIS
Laneige
Objective:

Drive redemption of an exclusive Water Bank sample with a targeted reward that users can save and redeem in Singapore stores later

Duration:

22 days

Formats used:

Native Image

689,891

Impressions

1.20%

Click through rate

6,600+

Rewards saved in app

7.20%

Redemption rate

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Integration with Rides

Retarget customers in-app after their ride

01

Capture users’ attention while they are booking rides

02

Engage users with in-car branding and sampling during their ride

03

Retarget users for sales and insights after their ride

Formats for you

  • In-Car Product Sampling
  • In-Car Branding
  • Native Image
  • Native Video
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Looking for something else?

  • Target audiences on Grab
  • Promote a product
  • Attract new customers
  • Drive store traffic
  • Boost sales on Grab

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    Get in touch
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