GrabTaxi Rebrands to Grab, Celebrating Tremendous Growth in Indonesia
Jakarta, February 3, 2016 – Today, Grab, the leading ride-hailing platform in Southeast Asia, formely known as GrabTaxi, formally introduces its new brand to Indonesia. The new Grab encompasses all its services – taxi (GrabTaxi), private vehicle rental service (GrabCar), […]
Jakarta, February 3, 2016 – Today, Grab, the leading ride-hailing platform in Southeast Asia, formely known as GrabTaxi, formally introduces its new brand to Indonesia. The new Grab encompasses all its services – taxi (GrabTaxi), private vehicle rental service (GrabCar), ojek (GrabBike), and pick-up and delivery service (GrabExpress), under in one brand. The evolution to Grab also marks a significant milestone for company in Indonesia as it emerges as the leading people transport app, with the safest platform, in the country.
“We feel the rebrand comes at a perfect time and is the result of our commitment to provide the best service and experience for all users in the country, with an emphasis on speed, safety and reliability,” said Ridzki Kramadibrata, Managing Director Grab Indonesia.
Since its first launch in 2012, Grab has evolved from a simple app for booking a taxi into the largest ground transportation app in Southeast Asia. The company has more than 200.000 active drivers,11 million downloads and 1.5 million bookings in the region. The company has had much success in launching new services and since mid-2015, Grab recorded an average growth of rides of 35 percent per month for GrabCar and 75 percent for GrabBike throughout Southeast Asia.
Grab’s new logo is designed with freedom as its core. The two lines on the new logo are inspired by the highway and represent the road with all its endless possibilities. The logo is a symbol of Grab’s latest journey along with its partners, namely passengers, drivers, employees, and the people in general.
Ridzki Kramadibrata added, “In Indonesia, Grab has shown tremendous growth. Grab has become the only transport app that can give the passengers the freedom to choose their transportation options, from taxis, private cars for hire to bikes, cementing its position as the leading people transport app in Indonesia. We also target and are on track to own 50 percent of the people transport in the online ojek space.”
Safety has always been a priority for Grab, and will continue to be. The focus on safety is also reflected in the features and quality of drivers delivered in the app. “All of our drivers are licensed, have insurance and have undergo a strict screening process. Additionally, all our GrabBike drivers also undergo a safety riding test which is unheard of in Indonesia. In terms of technology, we provide detailed drivers information for passengers and Share My Ride features that allow passengers to share their exact location via GPS. Safety is our highest priority, and our standard far exceeds any other player in the industry,” add Ridzki.
Grab Freedom Day
In addition to announcing its new brand, this time Grab also organizes Grab Freedom Day in Jakarta. To provide services that exceed customers’ expectations, Grab realizes that it is necessary to know the need of the customers and to communicate directly with them. This idea underlies the activity of riding with Grab management where they will take on the role as drivers and take passengers to their destinations. The activity of Sharing with Grab Indonesia will be held simultaneously on February 3, 2016 and involves 200 GrabBikes, 20 GrabCars in Jakarta, 5 GrabCar in Bali, 50 GrabTaxi in Jakarta and 10 GrabTaxi in Surabaya.
“Grab Freedom Day is part of our rebranding celebration. We want to celebrate with drivers and our existing users by surprising and delighting them on-the-ground and give back to the community together,” said Kiki Rizki, Country Head of Marketing, GrabBike Indonesia.
Passengers who book a vehicle driven by the Grabber will be able to enjoy the ride for free, and the amount of fare will be multiplied by 10 and be donated to a local foundation that contributes to ease transportation problems in rural areas.
The Grab Freedom Day in Indonesia is supported by our partners Ippudo, Dermaga Restaurant, Wee Nam Kee Restaurant, Xtreme Park, Conclave, ahlijasa.com and many more.
Grab is the leading on-demand vehicle-booking platform in Southeast Asia. We answer some crucial transportation challenges and realize the freedom of transport for 620 million people in Southeast Asia. Grab started as a taxi-booking app in 2012, then developed its product platform that includes private vehicle rental service (GrabCar), ojek (GrabBike), carpooling (GrabHitch) and pick-up and delivery service (GrabExpress). The Grab services was aimed to provide driving alternative for drivers and passengers that accentuate speed, safety, and reliability. Grab currently provides services in Singapore, Indonesia, The Philippines, Malaysia, Thailand, and Vietnam. For more information, please visit our website at www.grab.co.
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