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Grab and PayTren Establish Strategic Partnership with Semarang-based Home-Style Food Delivery Startup Company, Madhang

Grab, platform penyedia layanan transportasi on-demand dan pembayaran mobile terdepan di Asia Tenggara, hari ini mengumumkan kerja sama strategis dengan Madhang, salah satu perusahaan rintisan di bidang pesan antar makanan rumahan asal Semarang


  • Grab provided support for Madhang through its delivery service, GrabExpress
  • PayTren integrated its application technology with Madang to add sales channel options
  • Grab held “Grab First Anniversary at Central Java” as an appreciation to high-performing driver-partners for their loyalty and hard work


Semarang, 28 January 2018 – Grab, Southeast Asia’s leading on-demand transportation and mobile payment provider today announced a strategic partnership with a Semarang-based home-style food delivery service, Madhang. The signing of both parties allowed Madhang and Grab to synergize the abilities of Grab and Madhang. The partnership covered digital infrastructure, food delivery infrastructure, rewards program, and Grab for Business services.

At the same time, PayTren, Indonesia’s leading mobile payment application, also signed a strategic partnership, integrating PayTren’s mobile payment system into Madhang’s app. Madhang will get the convenience as well as an additional sales channel through this integration. The collaboration between the three parties acted as a follow-up to Grab and PayTren’s partnership started in December 2017 with the mission of proliferating entrepreneurship and digital business in Indonesia.

Kaesang Pangarep, Lead Marketing Madhang said, “Through this partnership, Madhang will receive multiple benefits, such as faster location registration for Madhang tenants, activation of a separate digital slot usable by tenants to allow delivery through GrabExpress, promotion, rewards, and Grab for Business for our employees. While at the same time, we also encouraged homemakers to grab this opportunity to gain access to Grab’s services that are already available in more than 100 cities in Indonesia.”

“We are delighted to support Madhang in increasing its service to their users by utilizing the technology that PayTren has. As one of the Financial Technology industry players, developing SMEs such as Madhang has been the core of our business in making a better Indonesia. Our nationwide network of partnership gives us the opportunity to increase the welfare of the Indonesian middle class through the use of digital economy,” said Ustadz Yusuf Mansur, Founder & Owner of PayTren.

Ridzki Kramadibrata, Managing Director of Grab Indonesia, added, “Our partnership with Madhang is in line with our ‘Grab for Indonesia’ 2020 master plan. We support local startups focusing on the mobile and financial services industries, with a particular emphasis on serving smaller cities and communities who have yet to benefit from the digital economy. We see this partnership as one of the efforts in giving the access of digital economy to more middle-class society in Indonesia, whether they live in the metro areas or remote areas – an effort that has been true for our 2.3 million driver-partners around Southeast Asia.”

The signing took place during the “Grab First Anniversary at Central Java” event at Kantor Gubernuran Semarang, attended by thousands of GrabBike and GrabCar driver-partners. The event aimed to show appreciation to its driver-partners’ hard work and commitment in the city, who have participated in spurring Grab’s tremendous achievement in Indonesia.

As part of its commitment to improving the lives of driver-partners and their families – in recognition of their contributions to the company, Grab awarded its top GrabCar and GrabBike driver-partners in Semarang region.

“Our driver-partners are the ones who shaped Grab to become the trusted transport brand in Indonesia. We are immensely grateful to all the support and hard work of our driver-partners in Central Java, who strive to provide the utmost service to the passengers and uphold our safety standard,” said Ridzki.

Today, Grab offers GrabCar, GrabBike, GrabTaxi and GrabFood to cater the growing demand for safe, affordable, and comfortable transportation solution in Central Java. The services are available in all districts throughout Central Java, which consist of Pati Raya, Semarang Raya, Pekalongan Raya dan Banyumas Raya.


About PayTren

PayTren, headquartered in Bandung, West Java is a company founded by Ustad Yusuf Mansur with the name of PT Veritra Sentosa International (TRENI). The company’s focus is on Digital Technology and community network with more than 1,700,000 partners registered, and more than 60% of them are listed as active partners spread all over Indonesia as well as abroad. PayTren has become national’s best transaction technology service provider company through the empowerment of independent and potential human resources with the concept of up to date network fitting in with current development and needs of the society. PayTren’s mission is to encourage gadget-savvy society, specifically for iOS and Android- based smartphone to leverage its function from communication means to the transaction means and benefit from it. PayTren launches a suite of products aligned with the Government’s program to develop cashless society both in national and international level.

About Madhang

Semarang-based Madhang is founded by Universitas Dian Nuswantoro student Mas Kaesang Pangarep. Madhang is an online food marketplace dedicated to traditional food stalls, allowing homemakers and everyone who wants to sell their food online to offer the product through Madhang. To become a partner of Madhang, prospective tenant only have to send a copy of their ID card. Users are able to pay for their food using two methods : cash or Madhang Pay (Mangpi). Customers are also able opt to dine-in or have their food delivered. Tenants without permanent shop are able to operate from their homes. Madhang differentiates itself by offering pre-order / bulk order for the tenants. Madhang do not take the sales profit, allowing tenants to enjoy full-profit from their sales.

About Grab

Grab is Southeast Asia’s leading on-demand transportation and mobile payments platform. Grab solves critical transportation challenges to make transport freedom a reality for 620 million people in Southeast Asia. Grab’s core product platform includes transport solutions for drivers and passengers with an emphasis on convenience, safety and reliability, as well as its proprietary mobile payments platform, GrabPay, which is increasing access to mobile payment solutions for millions of Grab riders and drivers across Southeast Asia and deepening financial inclusion in the region. Grab currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam, Myanmar, and Cambodia. For more information, please visit:

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